I've actually seen several 'holiday gift guides' come to our door that exclude the PS3 in their video games section (knoing full well that they won't have enough to meet any additional demand). I feel bad for friends that want the system, but I persionally have no desire for one...even if they were available. I'm quite happy with my Xbox360 and Wii, thank you very much
Wow...I just read through some of the posts on the AllIWantIsAPSP.com site...people are REALLY PISSED.
Yeah, I think Tycho hit it on the head. Viral marketing only works when it's accepted and built upon by the community that the marketing is trying to reach. ILOVEBEES almost became an extention of Halo 2. The message wasn't "Go buy Halo 2." the message was "Here's some of the backstory from Halo2, make of it what you will." and it friggin' took off.
As long as your underlying message is innocent, you have nothing to fear from this form of marketing. As soon as you start hiding commercials under the cover of 'consumer opinion', that's where you get into trouble.